Why You Need to Leverage Marketing Automation

We are living in a world where we are expected to handle and deliver a lot of tasks within a very short time. If we can get anything that can automate our repetitive tasks, then it becomes very easy to work on other important aspects. One area that might need automation in the field of marketing. Marketing automation can be very important for towing service and other businesses and can be very beneficial for your business. Marketing automation refers to the process of making systems and processes occur automatically with the use of the software.

Here are some of the top benefits of marketing automation


Marketing automation makes it very easy for your entire department to be more efficient. You will stand a better chance to potentially reduce staffing costs while freeing up time for your team to work on other important aspects of your business. Instead of doing manual posting on social media every day, marketing automation can be very good at automating such processes. This gives time for your team to focus on other important aspects of your business.

Marketing and Sales Alignment

If you combine your sales and marketing automation efforts with the use of the same software, you will be able to align your company’s goals and efforts. You will make easy the process of going from marketing qualified leads to sales qualified leads. Marketing automation will lead to a 15 percent increase in sales productivity and a 13 percent reduction in marketing overheads.

Increasing Conversation Rate

 When we speak of increasing conversation rate, marketing automation can make it easy for your team to be more efficient. Your marketing automation software will be able to track your leads and use them for retargeting your website visits, incase visitors don’t make conversions the first time they land on your site. Additionally, automation will give your team more time to analyze your marketing strategy and consider how to get converting visitors.

Accurate Reporting

Reporting your analytics can seem like a daunting task. However, with marketing automation, it doesn’t have to be. You should be able to use software to generate automated reports. Marketing automation can also give you a high-level overview of your overall process. Doing so will help you see all complications and friction points. With accurate and streamlined reporting, you will be able to see where things are going wrong.

Personalized marketing strategy

As your team will need to spend more time creating instead of doing manual data entry work, marketing automation software will be critical in allowing them to create more personalized content through segmentation capabilities as well as reporting. With marketing automation, you will be able to target your persona on different channels. You can target them on social media, with the use of search ads as well as with email campaigns.

Marketing automation software can also set up lead scoring for your team, where they get notified when a lead goes from one stage to the next. Additionally, you will be able to manage your data and keep track of everything.

Everything You Need to Know About Guest Blogging

The issue of guest blogging is one that draws a lot of debate among marketers. Some argue it’s a waste of money while others swear by it and treat it as an essential part of any complete marketing strategy. Suppose you deal with cars and you would want to start a guest blog on how to sell your junk car, how do you go about it? Guest blogging can be a waste of time if you don’t have the right strategy in place on how to best do it. It can also be ethical and sustainable when approached in the right manner. It can help build high-quality backlinks to improve your SEO.

What is guest blogging?

Guest blogging refers to a content marketing tactic that involves writing and publishing one or more articles for other websites. These articles include your byline and in most times, are highlighted by the editor of the site as being written by a guest author or a contributor. Even depending on the publication, you might receive compensation for your guest blogging efforts. There are different types of compensations including non-monetary ones, and these give you a chance to link back to your websites or social media accounts.

Here are some essential elements to ensure you get started with guest blogging in the right manner.

Set specific, achievable goals

The first step in setting up a successful guest blogging process begins by crafting attainable and measurable goals.  These goals might be related to your business performance such as getting more leads and clients or improving the search visibility of your site. Whatever the goal you set, ensure it is specific, measurable, attainable, and include a time gap to it.

Choose the topics that benefit your business

In most cases, guest bloggers fail because they put the focus on publications that are not related to their business. Never publish your posts just to serve the goals of your publisher. Instead, make those publications that would suit your business. Pick topics that serve your ultimate goal, be it for referral traffic, SEO performance, leads, and clients. Start by making a shortlist of topics related to your business and search for those high authority guest blogs that would serve your interest best.

Find reputable guest blogging sites

You that you have a complete list of topics you would want to write about, the next step is to do your research to find relevant publications to suit your goals. Start by putting together a list of target websites based on their relevancy and domain strength. Ideally, look for those blogs with a domain authority of 40 or higher and a spam score of less than 3 percent. They should also have a thorough editorial process to ensure the quality of what gets published is a match with your standards.

You also need to perform a high-class guest blogging outreach. Doing the right groundwork first will show editors that you are willing to put in the work and effort required to produce good content for them and that you are willing to be a reputable contributor to their cause.

Best Social Listening Tools to Monitor Mentions of Your Brand

Social media is an incredibly important asset with businesses offering towing services in Jacksonville using this media for all sorts of business operations. Social media provides a perfect way for businesses to connect with customers and make sales. It is way less disruptive than emails or other forms of advertising because of its native nature.

Beyond just advertising your products, services, and brand, social media also offers a great way for your company to keep its reputation. It offers a good way to keep up with your customers asking them key questions that can help in improving your business.

What is social listening

Social listening refers to the process of listening and monitoring your brand on social media on issues dealing with customer feedback, discussions regarding keywords related to your business, direct mentions of your brand, competitors, and other forms of analysis.

It involves a two-part process. The first process is social monitoring, which deals with keeping track of social media mentions and conversations. The second part involves the analysis and taking actionable responses. Doing so helps you to make improvements that can meet the needs of your customers.   

Here are some of the best tools you can use today for social listening.


Hubspot is a tool that helps you build marketing campaigns, share your content on different platforms, distribute your content to different channels as well as discovering the best times to post your content. It is a platform that offers you more than just social listening. It is an all-inclusive inbound marketing software that can be integrated with other apps for the benefit of your business.

Sprout Social

Sprout Social is another comprehensive social media management platform that offers a powerful solution for social listening and analysis, employee advocacy, and customer care. You can use the tool to easily monitor and manage different engagements across social networks. You can integrate with other tools to uncover trends in conversations, learn about your audience, and gain actionable insights for your business.


Hootsuite is a tool that allows you to view all your messages, brand mentions, and comments across various social media platforms in one dashboard. You can also track anything that matters to you. The platform offers different plans to help customers find the perfect solution and strategies for their business. It is compatible with different applications including Facebook, Twitter, Instagram, LinkedIn, YouTube among others.


Buffer is another popular social media management tool that helps in creating omnichannel experiences for your social media and teams. You can use the tool to post content and engage directly with replies all coming from one centralized dashboard. The tool makes it easy to find conversations that matter most as well as joining those conversations.

Another tool you can use for your social media activities is TweetReach. It is a great tool for companies looking forward to analyzing their twitter reach. You can use the tool to analyze how many Twitter accounts have reached your selected keywords, hashtags, and people.

Best Books Every Business Person Should Read

readReading books can help in making you a better person. You can learn a lot on to conduct yourself, as well gaining knowledge on how to manage businesses. Books have helped me become a better version of myself, and I have gained insightful knowledge on how to manage Fredericksburg Tree Service  business. To start and grow a healthy and thriving business, you need to make books, a regular part of of your business.

Here are important books that you should include in your reading habits;

7 Habits of Highly Effective People

This is a book written by Stephen Covey, and features internationally respected ideas on leadership and becoming the best version of yourself. The book puts a lot of focus on Covey’s timeless masterpiece on the concept of productivity. It is very important to learn how to start with the end in mind on every aspect of life and business.

Rich Dad Poor Dad

The Rich Dad Poor Dad is arguably the number one selling book on managing personal finances. It tells a story of Robert Kiyosaki and his two dads, his real dad and a dad to his friend, and the way they manage finances. It tells a way on how both men shaped his thinking about money and investing. The book dispels the myth that you don’t need to have a higher income to be rich. The biggest takeaway we can take from this book is on areas of saving and investing.

Speak and Get Results

efficiencyWe all know of those people who can get up and speak in different business situations and make something happen. They can get the budget approved real fast and get people together. This book teaches business people on how to get the best out of themselves. It has a formula on what every business person can use in their next sales meeting, or client proposal to get the best of what they want.

Virtual Freedom

In most cases, entrepreneurs suffer from superhero syndrome. It is a perception that for them to be successful, they must do everything by themselves. They feel they should be the boss in every sector be it in sales, operations, finances, human resource among others. This is one of the main reasons many people give up on their dreams on starting a business. The biggest takeaway from this book is on prioritizing what we only need to learn and leaving out the rest.


How to Become a Better Reader

ReadLanguage is a cultural identity and a way of expressing oneself. It’s the primary mode of communication. Reading is essential because it enlightens, informs and entertains. The society perceives those who read to be more educated.  If you want to become a better reader, it’s not just about the reading speed but the rate at which you grasp and remember what you have read. It’s about improving alert, concentration levels and the ability to understand concepts and the literature at a glance. For instance, if you do not know how to read and want to check out manassastowtruck.com, it will be very difficult to understand what the site offers. Here are tips that will make you a better reader.

Read Aloud

Connecting with the writer’s voice and tone is also a character of a good reader. To achieve this, you should read loudly. Although this is not encouraged in public, you can lock yourself in a room and read aloud to yourself or ask friends and family members to listen to what you read. This will improve your pronunciation and vocal expressions.

Read Slowly

ReadingIts often thought that reading fast is a sign of a better reader but the fact is, if you read too fast, the harder it will be grasping the content. You need to give the brain time to process all the information, therefore, reading slowly or at a comfortable pace is preferable. Sometimes, you may have to read through a section twice or more times to get a better grip.


Make it Fun

You are more likely to keep on reading something that interests you. Therefore, one of the ways to improve your reading is by choosing topics you love. Even if you struggle with the content, you will still keep on reading because it interests you. Also, go for content that you understand easily then work upwards as your grasp of the vocabulary grows. If you find yourself struggling with the vocabulary in the first three pages of a book, put it aside and try a simpler one.

Reading is fun and relaxing. It is a way to pass time for those who don’t like going out a lot and something to keep the information seeker busy. The more you read, the more your skills will improve. Also, good readers make great writers. If you plan to become one, it is time you start reading more books.

Most Read Books in the World

The bIbleAlmost everyone loves a good read as witnessed by the list of favorite reads stacked away in bookshelves in homes. Some people go through their favorite books a few times every year even when they add more to their collection. This trend is the same world over which has led to the compilation of the best read books globally. Here are the top four books.

The Bible

Although the Bible does not qualify as the oldest book on the planet, this compilation of 66 books that give God’s revelation on his purpose to humanity was put together in the 16th century. So far 3.9 billion copies have been sold or distributed worldwide. The fame of this book is so extensive that it’s almost a crime not to find it in every Christian home.  By 2017, the full bible had been translated into 670 languages.

Quotations from the Works of Mao Tse-tung – By Mao Tse-tung

This book also known as the little red book was an in-depth explanation to the people of China about the ideas and expectations of the ruling party the Chinese Communist Party or the famous quotations of the chairman Mao Tse Tung. 820 million copies were distributed in the world making it the second most popular book. During the Cultural Revolution, it was naturally agreed that every Chinese citizen should not only read and have the book but carry it with them wherever they went. This alone made other countries curious to read what was in the book escalating the sales and distribution sometimes thought to be in the billions.

The Harry Potter

Harry Potter This action-packed thrill is a series of books read by children and adults alike. It has sold over 400 million copies. The author J.K Rowling gave the rights for the books to be translated into movies, which has seen an astounding reception globally.

Lord of the Rings

This is also a thriller book, which evolved from a children’s entertainment book, the Hobbit to a more complex read by J RR Tolkien. So far, three movies have been created from the books, which include the Two Towers, Return of the King and the Fellowship of the Ring.

If you are looking for famous books to read, make sure you go through these books. They are not only fascinating but enlightening. Some of them like the Bible are a few months read. Therefore, you have to create a reading plan to help you cover the entire book successfully.